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Effective Date:  January 20, 2025

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This Privacy Policy discloses how New Priority Lending Corp. collects, uses, maintains, and protects information from users of the website (www.newprioritylending.com).

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By accessing or using our Services, you confirm that you have reviewed, understood and agreed to the terms of the privacy practices we describe in this Privacy Policy, as well as any related policies referenced herein. This policy may be updated periodically, and we encourage you to review it regularly.

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Information We Collect​

​Personal Identification Information

​We may collect personal identification information in various ways, including, but not limited to, when users:

• Visit our website

• Register on our website

• Complete forms

• Apply online

• Request information

• Subscribe to newsletters

• Participate in surveys or promotions

• Engage with features, services, activities, or resources on our site or any third-party

The personal information we collect may include, but is not limited to:

• Name

• Email address

• Phone number

• Mailing address

• Location and approximate value of your property

• Age and/or date of birth

• Demographic information (e.g., race, ethnicity, gender)

• Financial details (e.g., income, property value, assets, etc.)

• Homeownership status and employment status

• Social Security Number

• Other profile data, including interests and preferences

• Any other information you choose to provide

Submission of personal information is voluntary. However, choosing not to provide certain information may limit your ability to access specific Services.

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Non-Personal Identification Information

​We may automatically collect non-personal information about your interaction with our Services, such as, but not limited to:

• Browser type

• Operating system

• Device type

• Internet service provider

• Pages visited and links clicked

• IP address and general location data

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Use of Cookies​

Our website uses "cookies" to enhance User experience. Cookies are small data files stored on your device. They help us:

• Improve functionality

• Analyze site traffic

• Deliver personalized content and ads

You can adjust your browser settings to refuse cookies, but some features of our website may not function properly as a result.

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How We Use Your Information

We collect and use information for the following purposes:

• To Provide Services: Process transactions, respond to inquiries, and deliver requested information.

• To Improve User Experience: Analyze user behavior to enhance our website and Services.

• To Personalize Content: Tailor marketing and communications to your preferences.

• To Comply with Legal Requirements: Meet regulatory or legal obligations.

• For Security and Fraud Prevention: Protect against unauthorized access and malicious activities.

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How We Protect Your Information

We employ industry-standard security measures to safeguard your information against unauthorized access, alteration, disclosure, or destruction.

Sensitive information provided through our website is encrypted and securely transmitted. Look for "https" in the address bar to confirm a secure connection.

Access to sensitive information is limited to employees who require it to perform specific roles, such as customer support or loan processing. All data is stored on secure servers in controlled environments.

While we take every precaution, no method of transmission or storage is 100% secure. Please contact us immediately if you suspect any security issue.

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Sharing Your Information

We do not sell personal information. However, we may share information with trusted third parties for specific purposes, including:

• Service Providers: Companies that assist in delivering our Services (e.g., IT support, marketing, payment processing).

• Regulatory Authorities: To comply with legal and regulatory requirements.

• Business Transfers: In connection with mergers, acquisitions, or other business transactions.

All third-party partners are obligated to keep your information confidential.

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Third-Party Links

Our website may include links to external websites. We are not responsible for the privacy practices or content of these third-party websites. Please review their respective privacy policies before interacting with them.

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Information Submitted Through Social Media or Third-Party Platforms

If you submit your information through third-party platforms such as Facebook, Instagram, Google, or other referral sources, please note that these platforms operate under their own privacy policies.

Once we receive your information from such platforms (e.g., via lead forms or advertisements), it will be handled in accordance with this Privacy Policy. However, New Priority Lending Corp. is not responsible for the data practices, content, or policies of those third-party platforms. We encourage you to review their privacy policies before providing any personal information.

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Children’s Privacy

Our Services are not directed at children under the age of 18, and we do not knowingly collect information from individuals under 18 years old.

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Your Choices

You have the right to:

• Opt-out of marketing communications by following the unsubscribe instructions in emails.

• Request access, correction, or deletion of your personal information.

• Limit certain types of data sharing by contacting us.

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State-Specific Privacy Rights

If you are a resident of certain states, including Virginia, Texas, or others with consumer privacy laws, you may have additional rights regarding your personal information. These rights may include:

• The right to know what personal information we collect and how it is used

• The right to request access to or deletion of your personal information

• The right to correct inaccurate information

• The right to opt out of the sale or sharing of personal information (Note: We do not sell your personal data)

To exercise any of these rights, please contact us using the information provided below. We will respond to verified requests as required by applicable law.

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Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or applicable laws. Updates will be posted on this page with a revised effective date. Continued use of our Services after changes are posted constitutes your acceptance of the updated policy.

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Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

New Priority Lending Corp.
(571) 814 - 9999
info@newprioritylending.com